![]() Samsung isn't the only device maker targeting viewers on third-party devices: Roku first launched its Roku Channel streaming service on its own streaming boxes and Roku-powered TVs. Altogether, Samsung TV Plus is streaming more than 1,000 channels around the world. ![]() ![]() TV Plus is now available in 23 countries, including India, Brazil and Mexico, as well as much of Europe. Since then, Samsung has brought the service to mobile phones with an app for its Galaxy devices, and also expanded its geographical reach. The company has told advertisers that the service has been installed on close to 50 million smart TVs worldwide. That model has been a hit with consumers: "We stream billions of minutes every month," said Samsung Electronics SVP Sang Kim during a conversation with Protocol last September. The service is tightly integrated into the programming guide of Samsung smart TVs, allowing viewers to channel surf broadcast networks and TV Plus programming. Samsung first launched TV Plus as a transactional streaming service in 2016, and subsequently shifted to an ad-supported model that mimics the look and feel of traditional cable. These channels can be accessed by anyone, regardless of whether they own a Samsung device or not, but some channels do require users to sign in with a free Samsung account. access to around 140 streaming channels, with its lineup including channels like ABC News Live, PBS Kids, ION Plus, Vice and a number of genre-specific Vevo channels.
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